Samuels Jewelers Incorporated owns and operates one of the largest chains of jewelry stores in the country, with 116 stores located in malls from California to Texas. Known until 1998 as Barry’s Jewelers, the company manages stores under five different names: A. Hirsh & Son, Hatfield Jewelers, Mission Jewelers, Schubach, and Samuels Jewelers. With stores primarily in the western part of the country, Samuels Jewelers offers customers a broad array of merchandise, with diamonds and gemstones comprising the majority of the company’s sales. Samuels Jewelers also specializes in watches and high-fashion gold jewelry, and competes directly with both high-end jewelry stores and discount chains. Samuels Jewelers has a troubled financial history, with the company filing for bankruptcy twice in five years; nonetheless, the company is committed to remaining a significant force within the jewelry industry.

About us


Our Values

Our guiding principle is to treat those with whom we come in contact-our customers, our associates, our shareholders, our suppliers, and our communities-the same way we would expect to be treated in similar circumstances.

Our Customers

To deliver fully on our commitments by providing superior value through innovation, creativity, and personal attention, thus meeting or exceeding every customer’s expectations.

Our Associates

To provide everyone with opportunities for meaningful challenges, empowering them to achieve and be rewarded in an atmosphere of total trust and respect, thus becoming a model for teamwork and open communications throughout our organization.

Our Shareholders

To achieve long-term profitability and growth that yields returns that meet or exceed those that our shareholders could achieve through alternative business investments.

Our Suppliers

To treat our suppliers fairly and forthrightly, to fully live up to our agreements, and to develop solid and stable long-term relationships.

Our Communities

To actively support our communities through individual and corporate involvement and to achieve respect and admiration for our integrity, commitment, insight, and progressiveness.

And finally:

To be committed to excellence by living each of these values every day.